9th EMAC Regional Conference
9th EMAC Regional Conference
Marketing Challenges, Innovations and Trends in Emerging Markets

Organisers

The European Marketing Academy

The European Marketing Academy (EMAC) is a professional society for people involved or interested in marketing theory and research established in 1975.  The purpose of the European Marketing Academy is to provide a society for persons professionally concerned with or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing.

At present, the Academy has over 1000 members from more than 57 different countries in all five continents.

Do you teach? Do you engage in research? Do you want to be kept informed about advances in the area of marketing? Join the European network of professional people involved in marketing research and teaching today!

 

EMAC Events

  • Annual Conference: Hosted by major universities or scientific institutes all over Europe, the Annual Conference provides a yearly forum for the presentation and discussion of research projects in various stages of development.
  • Doctoral Colloquium: Held during the same week and a the same place as the Annual Conference, the Doctoral colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing.
  • Regional Conference: The conference is aimed to attract researchers interested in marketing issues in changing and growing markets, and issues regarding a regional perspective. All types of research approaches are welcome. Further it wants to serve the marketing communities of transition societies and interested researchers, as natural event of communication and meeting point.

 

EMAC Publications

  • Newsletter: In order to keep the EMAC membership informed of its activities as well as other happenings in the field, the Academy publishes the online EMAC Newsletter. Apart from conveying information on trends in the field, the Newsletter is also a “clearinghouse” for the dissemination of information on on-going and completed research, teaching material, job vacancies,…
  • The Chronicle: EMAC’s annual publication aims at informing our members, potential members and stakeholders about our activities. It also provides some insightful views of what is happening in the Marketng discipline.
  • International Journal of Research in Marketing (IJRM): EMAC edits this international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods.
  • Journal of Marketing Behavior (JMB): In 2014, EMAC will begin publishing this new behavioural journal, which publishes theoretically grounded research into human behavior in the marketplace.

For more information on the Academy, please contact the EMAC Secretariat.

 

University of Economics, Prague

The University of Economics, Prague (VŠE) is the biggest public university of economics in the Czech Republic. The university was celebrating its 60th anniversary in 2013. VŠE has six faculties offering applicants a broad spectrum of study fields and branches in bachelor’s, master’s and doctoral degree study programs. Five faculties are located in the center of Prague – the Faculty of Finance and Accounting, the Faculty of International Relations, the Faculty of Business Administration, the Faculty of Informatics and Statistics and the Faculty of Economics. The Faculty of Management is located in the town of Jindřichův Hradec. Studies at VŠE meet the requirements of the European Credit Transfer and Accumulation System (ECTS).

Currently, there are almost 20,000 students at VŠE. The number of applicants considerably exceeds the university’s capacity every year, thus entrance is competitive. VŠE offers bachelor’s degree study branches in Czech, English, and Russian; master’s degree study branches are offered in Czech and English. Since 2007, there has been a Center for Disabled Students at VŠE.

International Accreditations

The university is highly appraised both in the Czech Republic and abroad. From 2009 to 2013, and from 2013 to 2016, VŠE has been certified with the “ECTS label” and “DS Label” by the European Commission thanks to correct implementation of the credit system. Both certificates confirm the credibility of VŠE in terms of partnerships with universities abroad. Two master’s degree programs – „International Business – Central European Business Realities“ and „Mezinárodní obchod“ (taught in Czech at the Faculty of International Relations) have been certified with EPAS accreditation by the European Foundation for Management Development (EFMD). International MBA program is accredited by the association FIBAA (Foundation for International Business Administration Accreditation) and by CAMBAS (The Czech Association of MBA Schools), which is a member organization of EQUAL – European Quality Link by EFMD (European Foundation for Management Development). The Faculty of Finance and Accounting has received the accreditation from the professional body, the Association of Chartered Certified Accountants (ACCA).

International Rankings

VŠE is ranked by the Financial Times annually and has already been appraised for several years by the Eduniversal Ranking project as one of the best “business schools” in Central and Eastern Europe. Since 2013 VŠE has been also ranked in QS World University Rankings – one of the most prestigious international rankings of higher education institutions. Currently, the 800 best universities in the world are listed in the ranking (while according to some estimates, the total number of higher education institutions in the world amounts to 20 thousand) and VŠE is one of them.

International Relations and Corporate partners

VŠE is successful within international cooperation. The university currently cooperates with more than 220 partner universities worldwide. There are approximately 700 outgoing students annually with an even higher number of foreign students accepted from abroad. VŠE is a member of numerous international organizations and networks such as the international strategic alliance CEMS (Global Alliance in Management Education) and PIM (Partnership in International Management).

VŠE is also a member of the PRME Initiative (Principles for Responsible Management Education). The PRME Initiative is the first organized relationship between the United Nations and management-related academic institutions, business schools, and universities. In 2015 VŠE has become a member of AACSB (The Association to Advance Collegiate Schools of Business).

The university is closely linked to the business sector as well. VŠE graduates find employment easily in the labor market. They get important positions in both the private and public sectors with a focus on various industry fields, the banking sector, accounting and auditing, sales, marketing, or information technologies. Česká spořitelna, a.s. (Erste Group) is a long-term general partner of VŠE.

emac

Fmezin