9th EMAC Regional Conference
9th EMAC Regional Conference
Marketing Challenges, Innovations and Trends in Emerging Markets

Call for Papers

The European Marketing Academy

and Faculty of International Relations, University of Economics, Prague

would like to invite you to the 9th EMAC Regional Conference:

Marketing Challenges, Innovations and Trends in Emerging Markets

12-14 September 2018

 

As marketing environment is changing due to the new technologies, more demanding, connected and empowered customers, new unconventional competitors, and new emerging markets, the companies from the CEE countries need to be well prepared to face these challenges in order to succeed and survive in this competitive environment. It becomes necessary to deepen our understanding of the market success and failure of the companies from the CEE countries, in order to improve communication between academics and practitioners related to the relevant research theme for marketing practice, and to effectively manage the individual and organizational learning process in marketing.

The theme of the 9th EMAC Regional Conference is focused upon the ways of bridging marketing theory/practice gap in CEE countries to enhance competitiveness of the firms. We invite marketing scholars from Europe and abroad to submit papers on marketing theory, strategic marketing, marketing research, consumer behaviour, product and brand management, channel and sales management, marketing communications, marketing organization, business-to-business marketing, services marketing, digital marketing, international and cross-cultural marketing, social marketing and corporate social responsibility.

 

All submissions are due in PDF format and should be done online  via the Conference Website  no later than April 25, 2018 15:00 CET Time

Please make sure to read carefully the submission guidelines before submitting your paper. A full set of guidelines can be found under the Paper submission section.
Paper Submission

We invite marketing scholars from Europe and abroad to submit papers on marketing theory, strategic marketing, marketing research, consumer behaviour, product and brand management, channel and sales management, marketing communications, marketing organization, business-to-business marketing, services marketing, digital marketing, international and cross-cultural marketing, social marketing and corporate social responsibility.

Authors may submit more than one paper, but only one can be accepted as first author.
However, this author can be co-author of other submitted papers.

For multiple submissions:
– Submit one paper with you as a first author
– Submit the other paper with you as named second/third etc., co-author.

This EMAC policy implies that an author can submit and present only one paper.

Note that you can submit a competitive paper and a panel proposal.

If you want to submit a panel proposal, please read the specific submission guidelines and send your proposal by email to Anne-Laure Marteaux no later than April 25, 2018 (15:00 CET Time).

Acceptance of a paper implies that at least one of the authors must attend the conference and present the paper.

After submission deadline, no revised version of papers will be accepted. The paper submitted is the final paper considered for the conference.

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